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builder-skills

v1.0.0

by OnStartups · author: Builder.org

The 21 Builder.org GTM platform skills: account briefs, prospect research, outreach sequences, pipeline digests, meeting prep and follow-up, CRM automation patterns, and more. Works with any CRM your assistant can reach.

What builder-skills does, in the publisher's words

The 21 Builder.org GTM platform skills, packaged as a Claude Code plugin.

platform-skills/ at the repo root is the source of truth. The copies under skills/ here are generated, do not edit them directly.

Re-copy platform-skills/ into this plugin after any skill change:

From the project README, punctuation lightly normalized · Open the README on GitHub

Skills
21
MCP servers
0
Stars
1
License
MIT
Repo created
2026-08-04
Last pushed
2026-08-19
Publisher type
Organization
Version
1.0.0

Links

Skills · 21

account-brief
Builds a one-screen account briefing for a company by combining CRM firmographics, deal and engagement history, key contacts, and recent web research into one recommended angle. Use when the user asks for an "account brief", "brief me on this company", "what's the story on Acme", prep for a QBR, or…
blog-to-linkedin-repurposer
Turns one blog post or article into a week of distinct LinkedIn posts with varied angles, scroll-stopping hooks, and hashtags. Use when the user asks to "repurpose this blog for LinkedIn", "turn this article into posts", "make LinkedIn content from this", "give me a week of posts from this", or wan…
cold-email-writer
Writes a concise, personalized cold outreach email with subject-line options from a prospect and an offer, using light research for a relevant opener. Use when the user asks to "write a cold email", "draft outreach to this prospect", "cold email for [company]", "first-touch email", or wants a singl…
contact-enrichment-on-create
Enriches a newly created CRM contact with role, seniority, company context, and professional background, returned as a display card with proposed field updates for the rep to confirm. Use when a new contact is created, or the user asks to "enrich this contact", "who is this lead", "fill in the gaps…
customer-follow-up-tracker
Surfaces the contacts and customers who need a follow-up today by scanning your CRM for overdue tasks, gone-quiet relationships, and post-meeting threads with no next step, ranked with a suggested touch for each. Use when the user asks "who needs follow-up today", "what am I forgetting to follow up…
deal-stage-nudges
Finds deals in your CRM that have sat too long in their current stage, infers the likely blocker from recent engagements, and generates a specific nudge with a recommended next action for each. Use when the user asks "which deals are stuck", "what's aging in pipeline", "nudge me on stalled stages",…
discovery-call-prep
Prepares for a discovery call with research and a tailored question set, then after the call summarizes it, scores qualification, and proposes the deal update. Use when the user asks to "prep for my discovery call", "give me discovery questions for [company]", or afterward "summarize my discovery c…
follow-up-email-sequence-writer
Drafts a personalized multi-touch follow-up email sequence for a contact or deal, grounded in the prior CRM engagements so each touch builds on the last. Use when the user asks to "write a follow-up sequence", "draft follow-up emails for this deal", "nurture this contact", "what should I send next"…
inbox-to-hubspot-logger
Matches an email thread to the right CRM contact and deal, then produces a structured engagement log entry for the user to confirm, ending manual call and email logging. Use when the user shares an email thread or asks to "log this to the CRM", "log this to HubSpot", "match this email to the right…
industry-trends-weekly
Produces a weekly, ranked digest of news and trends for a set of tracked accounts or an industry, with a talking point the user can drop into a conversation for each item. Use when the user asks for an "industry trends digest", "what's happening in my accounts this week", "weekly news brief for [in…
lead-triage-form-fill
Triages a new inbound lead from a form submission by enriching it, scoring it against the ICP, recommending an owner or route, and drafting a first-touch reply. Use when a form is submitted or the user asks to "triage this lead", "score and route this inbound", "is this lead worth working", "draft…
lifecycle-stage-stagnation-scanner
Finds contacts stuck in a lifecycle stage past its SLA, clusters them by likely stall reason, and drafts an unblock play per cluster. Use when the user asks to "find stuck contacts", "who's stalled in lifecycle", "scan for lifecycle stagnation", "which leads are aging past SLA", or runs a recurring…
meeting-follow-up-coach
meeting-no-show-recovery
nps-response-handler
pre-meeting-brief
prospect-intelligence-deep-dive
prospect-research
stalled-deal-revival
weekly-pipeline-digest
win-loss-recap-writer

Descriptions come from the frontmatter of each SKILL.md, punctuation lightly normalized.

Category

Productivity & Workflow. Assigned by this directory. Agent Plugins 1.0.0 has no category field, so no manifest declares one.

Keywords

gtm · sales · crm · hubspot · outreach · research · skills

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